With a strong background in market entry strategies and business operations, Ahmed Ferchichi brings a pragmatic, fundamentals-driven approach to every acquisition. His expertise ensures that each investment is not only strategically sound but also seamlessly integrated into the Group’s growing portfolio.

Ahmed leads the sourcing, evaluation, and execution of new investment opportunities in the UAE. His role seamlessly blends strategic acquisitions with operational oversight, playing a key part in driving Yellow Tree’s long-term growth and presence in the region.